Made for Impact. Backed by Strategy. Built for Brands Everywhere.
From the coast to the C-suite, we help brands across industries to sharpen their voice, elevate their presence, and grow with purpose.
Meet Erica
When strategy wears heels.
Erica Knight operates in duality, equal parts polished and powerful. She believes you can own the boardroom in heels, command attention with grace, and flow like the sea - strong, intentional, and impossible to ignore.
As the Co-Founder of Focus PR Group, Erica brings two decades of experience in brand strategy, marketing, customer experience, and communications, spanning across government, medical, life science, real estate, FinTech, and hospitality industries. Erica specializes in helping bold brands get clear, get confident, and get noticed.
Focus isn’t just a name; it’s how Erica approaches everything she does. With a passion for helping organizations simplify complexity, clarify their voice, and elevate their impact, she brings both strategic insight and creative flair to every project. Erica holds an MBA along with degrees in marketing and communications, hospitality management, and human resource management and organizational development. She's also a certified event planner. In short: There are credentials in those heels, too!
The ocean doesn’t adapt to the shore - it reshapes it. That’s the kind of impact we’re after.
Whether you’re building from scratch or elevating what already works, she’s here to help you find your voice, refine your presence, and make waves worth watching.
Meet Lula
Where a killer purse meets killer precision.
Lula Wallace is the kind of leader who walks in with grace, sets the tone, and organizes chaos before her coffee cools. She’s equal parts calm and command, bringing executive-level strategy, structure, and heart to every room she enters.
As Co-Founder of Focus PR Group, Lula blends her background in strategic communications, data analytics, and program management with a reputation for cutting through complexity and aligning people, priorities, and programs — turning shared goals into lasting results. She’s a mentor, consultant, and polished powerhouse with a knack for making things run smoother, smarter, and with impact that sticks.
She carries a designer purse and with it, patience, poise, and precision.
She holds a B.A. in Humanities, an M.A. in Strategic Communications, a Harvard Business School certification in Leadership Principles, and has completed doctoral work in Strategic Leadership. She has also been recognized in Marquis Who’s Who in America for her career impact.
In short, she’s the one you want in the room when details matter — and they always do.
Our Team
Your A-Team. No B’s.
At Focus PR Group, we’re proof that impact isn’t measured by size—it’s measured by strategy, vision, and results. We combine the precision of seasoned strategists with the creativity of storytellers and the insight of experience designers.
Our careers span launching brands, guiding Fortune 500s, shaping government narratives, and elevating leaders across industries. From securing headlines in New York to building trust in Washington, or creating campaigns that resonate globally, we bring clarity, credibility, and style to every engagement.
What sets us apart? We don’t just advise, we partner—ensuring every move is intentional, every message is memorable, and every result speaks for itself.
National Presence, Local Insight
California
Where ideas meet influence.
From San Diego to Los Angeles, the West Coast thrives on bold ideas and cultural sway. We help brands tap into that rhythm with strategies that spark attention, build connection, and create impact that lasts beyond the moment.
Washington, D.C. Metro Area
Where message meets momentum.
In the nation’s capital, every message carries weight. We position leaders, brands, and organizations to shape conversations, influence decisions, and drive trust where it matters most.
Florida
Where strategy meets sunshine.
From Miami to Orlando, Florida blends lifestyle and business like nowhere else. We guide brands through this vibrant market with clarity and creativity, shaping customer experiences that shine as bright as the state itself.