Made for Impact. Backed by Strategy. Built for Brands Everywhere.
From the coast to the C-suite, we help brands across industries to sharpen their voice, elevate their presence, and grow with purpose.
Meet Erica
When strategy wears heels.
Erica Knight operates in duality, equal parts polished and powerful. She believes you can own the boardroom in heels, command attention with grace, and flow like the sea - strong, intentional, and impossible to ignore.
As the Founder of Focus PR Group, Erica brings two decades of experience in brand strategy, marketing, customer experience, and communications, spanning across government, medical, life science, real estate, FinTech, and hospitality industries. Erica specializes in helping bold brands get clear, get confident, and get noticed.
Focus isn’t just a name; it’s how Erica approaches everything she does. With a passion for helping organizations simplify complexity, clarify their voice, and elevate their impact, she brings both strategic insight and creative flair to every project. Erica holds an MBA along with degrees in marketing and communications, hospitality management, and human resource management and organizational development. She's also a certified event planner. In short: There are credentials in those heels, too!
The ocean doesn’t adapt to the shore - it reshapes it. That’s the kind of impact we’re after.
Whether you’re building from scratch or elevating what already works, she’s here to help you find your voice, refine your presence, and make waves worth watching.
National Presence, Local Insight
California
Where ideas meet influence.
From San Diego to Los Angeles, the West Coast thrives on bold ideas and cultural sway. We help brands tap into that rhythm with strategies that spark attention, build connection, and create impact that lasts beyond the moment.
Washington, D.C. Metro Area
Where message meets momentum.
In the nation’s capital, every message carries weight. We position leaders, brands, and organizations to shape conversations, influence decisions, and drive trust where it matters most.
Florida
Where strategy meets sunshine.
From Miami to Orlando, Florida blends lifestyle and business like nowhere else. We guide brands through this vibrant market with clarity and creativity, shaping customer experiences that shine as bright as the state itself.