15-Step CX Audit Checklist

This checklist is designed to help leaders identify the customer experience gaps that quietly undermine growth.

Most organizations don’t lose momentum because of poor strategy or lack of effort.
They lose it because the experience customers actually have doesn’t match what the brand intends.

This audit highlights the friction points that:

• drain marketing ROI

• confuse customers

• slow conversion and retention

• weaken brand trust over time

Use this checklist to assess alignment across messaging, experience, and measurement—and to pinpoint where clarity is needed most.

Do you have gaps? Get the Checklist and see.